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wyszukanych pozycji: 3
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Consumer Experiences and Emotion Management
ISBN: 9781606496466 / Angielski / Miękka / 2015 / 120 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' life. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience. The purpose of this book is to emphasize the value of emotions and explore mental behavioral and... Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscio... |
cena:
96,05 zł |
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Branding and Sustainable Competitive Advantage: Building Virtual Presence
ISBN: 9781613501719 / Angielski / Twarda / 2011 / 296 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers' minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers' perceptions in...
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses f...
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cena:
1074,75 zł |
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Marketing in the Digital World
ISBN: 9781948580052 / Angielski / Miękka / 2020 / 150 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
126,63 zł |
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