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Highlighting the power of campaign strategy, this study challenges the notion that economic performance necessarily drives electoral outcomes.

Why did 62 million Americans vote for Donald Trump? Trump and Us offers a fresh perspective on this question, taking seriously the depth and breadth of Trump's support. An expert in political language, Roderick P. Hart turns to Trump's words, voters' remarks, and media commentary for insight. The book offers the first systematic rhetorical analysis of Trump's 2016 campaign and early presidency, using text analysis and archives of earlier presidential campaigns to uncover deep emotional undercurrents in the country and provide historical comparison. Trump and Us pays close attention to the...

Why did 62 million Americans vote for Donald Trump? Trump and Us offers a fresh perspective on this question, taking seriously the depth and breadth of Trump's support. An expert in political language, Roderick P. Hart turns to Trump's words, voters' remarks, and media commentary for insight. The book offers the first systematic rhetorical analysis of Trump's 2016 campaign and early presidency, using text analysis and archives of earlier presidential campaigns to uncover deep emotional undercurrents in the country and provide historical comparison. Trump and Us pays close attention to the...

Civic Hope is a history of what everyday Americans say - in their own words - about the government overseeing their lives. Based on a highly original analysis of 10,000 letters to the editor from 1948 to the present published in twelve US cities, the book overcomes the limitations of survey data by revealing the reasons for people's attitudes. While Hart identifies worrisome trends - including a decline in writers' abilities to explain what their opponents believe and their attachment to national touchstones - he also shows why the nation still thrives. Civic Hope makes a powerful case that...