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The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

In 1999, the Administration for Children and Families, U.S. Department of Health and Human Services, undertook the National Survey of Child and Adolescent Well-Being (NSCAW) to learn about children and families coming in contact with the child welfare system (CWS). The sample, which represents the population of children and families that entered the CWS within a 15 month period, comprises 5,501 children (aged 0 to 14 years) from 92 child welfare agencies nation-wide. The NSCAW gathers information about children's safety, living-situation permanency, well-being, and services after a...