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30 interviews with some of the most successful people in the UK, including the minds behind: Superdry, Time Out, Lastminute.com, Gocompare.com, Wallace & Gromit, Lotus, Channel 4, Iceland, WPP, Mamma Mia and Red Bull Racing. In a series of long-form discussions, the interviewees tell the story behind their success. From childhood ambitions to early career development and beyond, the interviews take an in-depth look at their approach to business, their sources of motivation, the trials and tribulations they went through and any advice they may have for those that want to follow in their...