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This books is about Branding Pakistan purely from a Pakistani students' perspective. The concepts of nation and place branding have recently emerged in branding literature. However they have become reasonably dominant due to the concepts of differentiating and developing of identities for nations and destinations to compete with one another. The book first offers a description of the terms branding, nation branding and place or destination branding. An effort has been made to study the awareness and commitment of Pakistani students in branding their country Pakistan. Anholt s Hexagon has been...

Fifty years ago a smooth talking, suave debonair hero emerged from Ian Flemming's fantasy and came alive on the movie screens. This elegantly dressed assassin has been a global hero for many generations. The way Bond dresses and the brands he endorses has been much talked about. In the past few years marketing literature talking about product patronage and film's role as a brand and a brand endorser has emerged and a lot of significance has been given to the endorsed brand's role in creating a brandscape where fans not only relate to the film but to other fans as well. This book uses the idea...