wyszukanych pozycji: 2
Applied Marketing Analytics Using SPSS: Modeler, Statistics and AMOS Graphics
ISBN: 9789390544172 / Angielski / Miękka / 2021 / 268 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Marketing analytics is important to today's business organizations as it lets them measure performance of their marketing resources and channels and in turn plays a vital role in making business strategies and decisions. The present book, following application-based approach, helps readers to understand the usage of analytics in different marketing contexts such as identifying customer preferences, customer-segmentation, pricing, forecasting, advertising, competitive analysis, perceptual mapping, etc. using SPSS software (Modeler, Statistics and AMOS Graphics). Marketing analytics is important to today's business organizations as it lets them measure performance of their marketing resources and channels and i...
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cena:
109,36 zł |
Retail Management: Text & Cases
ISBN: 9789390544226 / Angielski / Miękka / 2021 / 420 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The book discusses the whole gamut of retail management emphasizing the changing retail environment in Indian and International context for conceptual clarity and mastery of retailing by the modern readers. It offers experiential learning through contextual case studies to render a better understanding of each functional area of retail management. Various aspects of retail management at the introductory level have been covered and explained lucidly, supported with examples, illustration and photographs to enable students to comprehend the subject matter with ease.
The objective of... The book discusses the whole gamut of retail management emphasizing the changing retail environment in Indian and International context for conceptual...
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cena:
120,30 zł |