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This book is an ode to Indias ingenuity and indigenous. Arun Firodia led the charge and made seld-sufficient travel a reality for Indians. In this book, we capture his journey and delve into his mind to understand what made him click and what drove him to create one of Indias largest two-wheeler manufacturer. A must-read for entrepreneur, students and businessmen who want a practical insight into starting and growing a business.