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The novel tells the story of Rafael Brull, the only son of the family with more power in the small Valencian town of Alcira. After the death of his father, an unscrupulous politician corrupted by power, Rafael decides to take over the family business - the planting and distribution of oranges - as well as continue the political career undertaken by his father. Unlike his father, Rafael is a cultured and honored man, which does not prevent him from becoming a successful businessman and politician. Despite success, the only thing that makes Rafael happy is to be with Leonora, an enigmatic opera...

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction...

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction...