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This fun and fact-filled classic, fully updated, is packed with cartoons, quizzes, games, and stories about starting up a business and making money from it. A savvy brother-and-sister team, Arthur and Rose explain everything you need to know to start 20 super businesses ranging from lemonade stands to recycling:

• Business budgets
• Record keeping and filing
• Telephoning and e-mailing
• Using the Internet to find information
• Negotiating
• Putting it in writing
• Marketing and advertising
• Networking
• Human relations

• Budgets and savings (great ways to get the stuff you really want )
• The basics of stocks, bonds, and other ways of investing
• Credit cards ("The Plastic Flash") and borrowing
• Updated information on the Internet with useful Web links
• Online investing, Web safety precautions
• Saving...

This comprehensive text is the first to introduce evocative autoethnography as a methodology and a way of life in the human sciences. Using numerous examples from their work and others, world-renowned scholars Arthur Bochner and Carolyn Ellis, originators of the method, emphasize how to connect intellectually and emotionally to the lives of readers throughout the challenging process of representing lived experiences. Written as the story of a fictional workshop, based on many similar sessions led by the authors, it incorporates group discussions, common questions, and workshop handouts....