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This fourth edition of "Keys to Interpreting Media Messages" supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media particularly in digital, interactive forms this book addresses all forms of information disseminated via mass communication.

Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part...

This second edition provides new concepts and insights into media literacy and updates previous examples and discussions. As with the first edition, Part One provides a theoretical framework for the critical analysis of media text. Part Two invites students to apply the methodological framework to a variety of media formats. In addition to the formats included in the first edition--journalism, advertising and American political communications--this section includes a new chapter of interactive media. Part Three considers issues in media communication, such as violence in the media, media...

When the Spanish arrived in Peru in 1532, men of the Inca Umpire
worshipped the Sun as Father and their dead kings as ancestor heroes,
while women venerated the Moon and her daughters, the Inca
queens, as founders of female dynasties. In the pre-Inca period such
notions of parallel descent were expressions of complementarity between
men and women. Examining the interplay between gender ideologies
and political hierarchy. Irene Silverblatt shows how Inca rulers
used their Sun and Moon traditions as methods of controlling
women and the Andean peoples the Incas...

This fourth edition of "Keys to Interpreting Media Messages" supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media-- particularly in digital, interactive forms--this book addresses all forms of information disseminated via mass communication.

Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts....

The DEGREESIDictionary of Media Literacy DEGREESR is a reference work that contains key concepts, terms, organizations, issues, and individuals of note related to the field of media literacy. Media literacy is an international movement, with many countries developing media literacy programs. This work significantly contributes to the study and understanding of this new and evolving field. In that we all live in a world in which we are inundated by information conveyed through the channels of mass commmunication, this dictionary will be a resource for scholars, students, and individuals...