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Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfils effectively a final-user need. Today, two streams of research - business management and sustainability - normally with very distinct perspectives on the world, have surprisingly converged to form a common conclusion: selling products is old-fashioned business. Companies should switch their focus to selling need fulfilment, satisfaction, or experiences. Or, in other words, selling integrated solutions or product-services.

Preface When you write a book like this after ten years' working as an environmental specialist, you end up with something that reflects your career. Of course, when I started working at the Ministry of the Environment in the Netherlands, I could not foresee that I would now be at TNO, nor that I would have performed research into chlorine, PVC, waste, etc., that would come to form the basis for this book. But step by step, with some coincidence and with the support of several people - who were probably unaware of the crucial role that, with hindsight, they played - I arrived at a position...

There is a great deal of controversy about how to deal with man-made chemicals. Environmentalists and industrialists throughout the world clash on such subjects as chlorine, PVC, endocrine disrupters and the precautionary principle. In this book Tukker untangles the controversy. Three chapters relate to long-term evaluations into two hot-spots in the toxicity controversy - the debates on chlorine in the Netherlands and PVC in Sweden. The book adopts a political-philosophical view, presenting a thorough theoretical analysis of the potential of scientific research to solve ...