Wyniki wyszukiwania:

"Certain relationships don't have any name. They sprout from nowhere and disappear somewhere" Ashwini and Vikram had become more than just friends. Life moved on and Ashwini matured over time realizing that the responsibilities and problems one had to shoulder were much beyond the four walls of college. As time came for her engagement, Vikram not only disappeared from the scene but neither did he get in touch with her ever. What was in Vikram's mind when he was with her all the while? Did he really care for Ashwini or was it just a false hallucination? Thanking You with Love... will hold the...

This book is about how emotion affects consumer behavior. In the last twenty five years or so, the role of emotion in information processing has been widely acknowledged and scholars have shown that we need to understand both emotion and reason if we want to understand the real meanings that products and services have for consumers. This has had immense ramifications for advertising, marketing and other domains of persuasive intercourse in today's 'brave new world'. As our world comes closer together, 'global' messages, which transcend cultural boundaries, become more appropriate than...