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New products consist one of the greatest parts of corporate strategy planning. With new products, companies seek to address the problem of declining sales on one hand, and grow their market shares on the other. Emerging consumer needs and trends, competition launches, as well as products reaching the end of their life cycle drive companies' decisions towards new products in the market, either as innovations or line extensions. But how do consumers react to the introduction of new products? Which factors are important in deciding whether to adopt an innovation or not? Which steps do companies...