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Much has been written about brands and branding. A Powerful brand is specifically important for SMEs. However, small firms do not have sufficient tools to develop strong brands. They instead have a flexible system for acquiring and utilizing knowledge. In this research we examine how these two systems i.e. strategic knowledge management system and branding interact. We develop and text a number of hypotheses using data from a survey of manufacturing firms in Malaysia.

SMEs form the backbone of economies. For growing economies such as Malaysia these firms play a fundamental role in industrial dynamism, economic mechanism and market evolution. This places a key emphasis on the strategic behavior of these firms.This study is situated within this context. It aims to explore dimensions of strategic flexibility or resiliency of these firms and narrows its focus towards manufacturing firms. This is because manufacturing SMEs face a tremendous amount of exogenous changes which endanger their operation and necessitate them to become agile and flexible.

In the third millennium, competition has become tough and unpredictable and all organizational regardless of their size and scope of operation are facing fierce competitive challenges. In management, one of the most reliable ways to cope with these challenges quickly and effectively is strategic alliance or partnership. Technically, strategic alliance is a systematic approach to share the resources, acquire more capabilities, and finally create cooperative and competitive advantages. This book addressed the concept of strategic alliance amongst Malaysian SMEs in different industries and tried...

SMEs play a crucial role in economic prosperity and industrial development of any country. However, this kind of enterprises has limited resources as well as operational capabilities therefore, SMEs face a great number of challenges and threats from other organizational domestically as well as internationally. In this sense understanding of operational strategies for the perspective of SMEs executives make a real sense because this investigation shows how different operational strategies are formulated and executed and enable other researchers and also practitioners to comprehend this filed...

The purpose of this Book is the analysis of the possibilities and difficulties of e-recruitment practices for SMEs in Malaysia, elaborating their effectiveness, and explaining some practical and managerial implications concerning these actions. Statistical analyses and empirical findings expressed here show that the attitudes and opinions of SME executives towards e-recruitment are considered a sub-function of an integrated e-HRM and can be seen as a valued technological improvement in the main critical activities of human resource management. However, findings show that the ability to...