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Certain orthodoxies in Leadership literature die very hard despite empirical evidence to the contrary. This is perhaps more true about reward and punishment than about any other concept in Organizational Behavior. When this research was conducted during 1982-86 at Texas Tech University under the supervision of Professor Jerry Hunt, a world-renowned scholar in leadership, it was prompted by a desire to test empirically the validity of popular beliefs concerning reward as the more effective tool of performance enhancement as compared to punishment. This research put the notion to test in a...