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A screenplay writer is the first man who gives life to a character/s and creates interesting situations with his sheer imagination and grit. He feels the emotions and sentiments of the characters he creates, he sees the action and the events taking place in different situations he visualizes, he creates twists and turns, struggle and turmoil during the span of the story holding the hands of the audience participating and identifying them with their characters. It is the screenplay writer who makes his audience cry and laugh in the scenes he conceives. The book 'Art of Screen play writing' is...

In today's competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a valuable source of information on how customers interact with firms through various mediums such as social media platforms, online reviews, and many more. The applications and uses of business analytics are numerous and must be further studied to ensure they are utilized appropriately. Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data...