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Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Unternehmensgrundung, Start-ups, Businessplane, Note: 2,0, Veranstaltung: Seminar: Finanzierung, 44 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: In der folgenden Ausarbeitung mit dem Thema "Der Businessplan als Voraussetzung zur Finanzierung von Existenzgrundern," werden wir die Bedeutung eines Businessplans herausstellen. Dazu werden wir uber Erfahrungen aus der Praxis berichten, erlautern was einen professionellen Businessplan ausmacht, aus welchen Elementen er besteht und die wichtigsten Bewertungsmethoden der Investoren...

Diploma Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.5, European School of Business Reutlingen, language: English, abstract: The aim of this thesis is to critically examine and empirically test the branding approach Managing the Customer Experience by Smith and Wheeler. A comparison of branding theories, differing in their focus internal or external of the organisation during the brand development and implementation process, is carried out. Smith and Wheeler suggest an external orientation during...

Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 1,8, Lancaster University, 10 entries in the bibliography, language: English, abstract: Organisations are part of a complex and erratic business world, which is in a continuous progress and change. Thus change has become a much debated topic and an inevitable aspect of organisational culture, with a lot of different approaches. The debatable thesis challenges Organizational Development (OD) in particular. But before discussing this any further, the thesis should be analysed a...