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In 1949, immigrant recording engineer Moses Asch embarked on a lifelong project: documenting the world of sound produced by mankind, via a small record label called Folkways Records. By the time of his death in 1986, he had amassed an archive of over 2,200 LPs and thousands of hours of tapes; so valuable was this collection that it was purchased by the Smithsonian Institute. Folkways Records is an account of how he built this business, working against all odds, to create a landmark in the history of American music.

What is management and how do the people who become managers take on a managerial identity?
How does text inform the manager's identity?
From cultural studies we understand that the relationship between text and reader is not passive but that each one works upon the other, and that text is active in forming the identity of the reader. This books is the first to analyse how many management textbooks construct their readers. It analyses management textbooks published since the 1950s and shows they construct a world in which chaos is kept at bay only by strong management,...