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This research examined the impact of usability guidelines and front-end web site design on consumer aesthetic evaluations of e-commerce web sites and perceptions of the e-retailer. A detailed web site design guidelines framework was developed from an in-depth review of the usability, human factors, and human-computer interaction web design guidelines literature. Four web site design factors (background color, white space, thumbnail image location, and thumbnail image size) were selected and varied using this framework. In addition, as a secondary research focus, this study explored the impact...

Unfortunately asthma is one of the most common chronic diseases worldwide and the prevalence is increasing, especially among children. The prevalence of asthma symptoms in children varies from 0.30 % in different population with the highest prevalence occurring in Australia, New Zealand and England. The objective of present work is to purify Montelukast and its intermediate stages with improved potency, better compatibility to human body, greater bio availability and lesser serious side effects.Quality improvement(Purification) can be achieved by various methods, like chromatographic...

This book is taxonomy and thesaurus of current E-commerce policy issues, including a thorough description of each issue and a corresponding list of pros and cons with respect to identified stances on each issue. It documents policy alternatives for the sake of clarity with respect to policy alone, and dives into organizational implementation issues. Without using technical jargon, the book emphasizes the importance of critical and analytical thinking when making policy decisions. It also equips the reader with descriptions of the impact of specific policy choices, both positive and negative.