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The book has been inspired by the 4th International Conference "Creativity and Innovation in Managing Uncertainty and Risk in Tourism - Theory and Practice," held in Siofok, Hungary in 2009, and includes research papers discussing various aspects of risk and crisis management in tourism. Contents Preface (Tamara Ratz, Anna Irimias) Part One: Managing Risk in Tourism 1. Proactive Crisis Management in the Hotel Industry - Practical Tips from Hotel Managers (Outi Niininen) 2. The Impacts of the Global Economic Crisis on the Cruise Ship Industry in Dublin (Robert Kiss) 3. Tourism Risk Management:...