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wyszukanych pozycji: 2
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Blockbusters: Why Big Hits – and Big Risks – are the Future of the Entertainment Business
ISBN: 9780571309221 / Angielski / Miękka / 2014 / 320 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around...
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such sta...
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cena:
75,62 |
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Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
ISBN: 9780805094336 / Angielski / Twarda / 2013 / 320 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of... Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popul... |
cena:
152,42 |
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