Wyniki wyszukiwania:
wyszukanych pozycji: 11
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Digital Advertising
ISBN: 9781137494337 / Angielski / Twarda / 2016 / 224 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment. This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both ... |
cena:
573,87 zł |
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Digital Advertising
ISBN: 9781137494344 / Angielski / Miękka / 2016 / 224 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment. This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both ... |
cena:
177,32 zł |
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Privacy and the Media
ISBN: 9781473924932 / Angielski / Miękka / 2017 / 224 str. Termin realizacji zamówienia: ok. 22 dni roboczych. "Privacy and the Media is a thoughtful survey of the privacy landscape. McStay reviews the intricate tensions and seeming contradictions to offer an accessible book for anyone curious about the contemporary debates in privacy." "Privacy and the Media is a thoughtful survey of the privacy landscape. McStay reviews the intricate tensions and seeming contradictions to offer a... |
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187,76 zł |
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Creativity and Advertising: Affect, Events and Process
ISBN: 9780415519557 / Angielski / Miękka / 2013 / 186 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the 'event'. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about...
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on repre...
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cena:
192,97 zł |
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Privacy and the Media
ISBN: 9781473924925 / Angielski / Twarda / 2017 / 224 str. Termin realizacji zamówienia: ok. 22 dni roboczych. "Privacy and the Media is a thoughtful survey of the privacy landscape. McStay reviews the intricate tensions and seeming contradictions to offer an accessible book for anyone curious about the contemporary debates in privacy." "Privacy and the Media is a thoughtful survey of the privacy landscape. McStay reviews the intricate tensions and seeming contradictions to offer a... |
cena:
563,43 zł |
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The Mood of Information: A Critique of Online Behavioural Advertising
ISBN: 9781441176141 / Angielski / Twarda / 2011 / 200 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the commodification of experience and subjectivity. In assessing novel forms of advertising that involve tracking users' web browsing activity over a period of time, this book seeks to grasp and explicate key trends within the media and advertising industries along with the technocultural, legal,... The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic re... |
cena:
730,37 zł |
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Emotional AI
ISBN: 9781473971103 / Angielski / Twarda / 2018 / 248 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This text investigates the transfer of emotional connectivity with technology, exploring the exploitation and development of emotional content in social media, smart-glasses, gaming platforms, voice input and smart TV.
This text investigates the transfer of emotional connectivity with technology, exploring the exploitation and development of emotional content in soci...
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cena:
563,43 zł |
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Creativity and Advertising: Affect, Events and Process
ISBN: 9780415519540 / Angielski / Twarda / 2013 / 192 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the 'event'. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about...
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on repre...
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cena:
704,29 zł |
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Automating Empathy
ISBN: 9780197615553 / Miękka / 2023 / 304 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
119,92 zł |
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Optimising Emotions, Incubating Falsehoods: How to Protect the Global Civic Body from Disinformation and Misinformation
ISBN: 9783031135507 / Angielski / Twarda / 2023 / 280 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This open access book deconstructs the core features of online misinformation and disinformation. It finds that the optimisation of emotions for commercial and political gain is a primary cause of false information online. The chapters distil societal harms, evaluate solutions, and consider what must be done to strengthen societies as new biometric forms of emotion profiling emerge. Based on a rich, empirical, and interdisciplinary literature that examines multiple countries, the book will be of interest to scholars and students of Communications, Journalism, Politics, Sociology, Science and...
This open access book deconstructs the core features of online misinformation and disinformation. It finds that the optimisation of emotions for comme...
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cena:
465,84 zł |
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Emotional AI: The Rise of Empathic Media
ISBN: 9781473971110 / Angielski / Miękka / 2018 / 248 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This text investigates the transfer of emotional connectivity with technology, exploring the exploitation and development of emotional content in social media, smart-glasses, gaming platforms, voice input and smart TV.
This text investigates the transfer of emotional connectivity with technology, exploring the exploitation and development of emotional content in soci...
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cena:
198,19 zł |
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