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If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George...

In The Second Machine Age MIT's Erik Brynjolfsson and Andrew McAfee--two thinkers at the forefront of their field--reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.

Amid this bounty will also be wrenching change. Professions of all kinds--from lawyers to truck drivers--will be forever upended. Companies will be forced to transform or...

In The Second Machine Age MIT's Erik Brynjolfsson and Andrew McAfee--two thinkers at the forefront of their field--reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.

Amid this bounty will also be wrenching change. Professions of all kinds--from lawyers to truck drivers--will be forever upended. Companies will be forced to transform or...