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In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. One of the first books to offer a perspective effective company strategy and how local and multinational companies can achieve strategic success in Asia. This important book is for anyone who has a stake in Asia or has plans to do business in it.

Since the 1970s, there have been many changes in the ways in which Japanese firms have conducted business. This volume examines the strategies of Japanese subsidiaries in the new global economy and present a comprehensive picture of Japanese multinational enterprises.