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Creating Contagious Commitment: Applying the Tipping Point to Organizational Change

Too often, necessary and technically appropriate change initiatives fall short of expected gains because leaders fail to involve employees and leverage their perspectives. This deprives leaders of valuable input, and causes the very people who are expected to modify the way they work to feel discounted and disconnected. Creating Contagious Commitment: Applying the Tipping Point to Organizational Change presents a proven approach to turn this all too common situation around. It goes to the heart of...

CCatWork Book Desc Deploying a change is a serious matter, but learning about it doesn't have to be. Contagious Commitment at Work: Applying the Tipping Point to Organizational Change takes a lighthearted approach. It uses first-person accounts to illustrate proven methods to engage employees in change, taking advantage of humor and cartoons to emphasize key points. An organizational change initiative may include new technology, processes, or structures, but organizations can only change when people in them change. When employees think differently about their work and approach their jobs...