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Mass Tourism has its broad scope for sustainable economy, culture and environment. This book deals with mass tourism and its role towards the economy growth of the community, sustainability and cultural heritage which indirectly leads to the growth of environmental sustainability. Here the authors have taken an attempt to find out issues and challenges associated with mass tourism which are examined at Konark Sun temple as a case analysis. This book elaborates the conceptual framework of the mass tourism with its various concepts and describes the history of mass tourism with mass tourism...