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Are humans fair by nature? Why do we often willingly trust strangers or cooperate with them even if those actions leave us vulnerable to exploitation? Does this natural inclination towards fairness or trust have implications in the market-place? Traditional economic theory would perhaps think not, perceiving human interaction as self-interested at heart. There is increasing evidence however that social norms and norm-driven behaviour such as a preference for fairness, generosity or trust have serious implications for economics. This book provides an easily accessible overview of economic...

The articles in this volume collectively represent the latest advances in how
people think of social dilemma problems, how we may be able to enhance cooperation
and reduce free-riding in such problems and how we can extend the lessons learned
to a host of other similar issues facing us. We have learned, for instance, that a "take"
frame does not necessarily lead to lower cooperation compared to a "give" frame
but combining a "take" frame with fine-grained individual level feedback leads to
more extreme behavior in terms of both greater cooperation and...