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By supplying some level of skill, ingenuity, and experience, providers of a service participate in an economy without the restrictions of carrying stock (inventory) or the need to concern themselves with bulky raw materials. On the other hand, their investment in expertise does require marketing and upgrading in the face of competition which has equally few physical restrictions. Providers of services make up the Tertiary sector of industry. Service sector is a new frontier for marketing strategy. Service sector continues to be an ever more important part of the gross national product of...

Health is a precursor to improve the quality of life of mankind. Individually, health is mans greatest possession, for it lays a solid edifice for his contentment. Sound mental health is a pre-requisite for human productivity and the developmental process. It is crucial to economic and technological advancement. Health compasses senses of well-being, wholeness and soundness that means more than the simple freedom from illness - a fact appreciated in the World Health Organizations definition of health as more than the absence of disease or infirmity. Thus, good health is a synthesis of...