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Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

A solid understanding of MRI physics is essential for both residents and practicing radiologists, and Duke Review of MRI Physics Principles: Case Review Series, 2nd Edition, provides practical applications, board-style self-assessment questions, and clinically relevant cases in a high-yield, easy-to-digest format. Designed to help you solve clinical questions, arrive at accurate diagnoses, and use MRI more effectively in your practice, it uses a case-based approach to demonstrate the basic physics of MRI and how it applies to successful and accurate imaging, interpretation, and diagnosis. ...