Wyniki wyszukiwania:
wyszukanych pozycji: 14
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People and Products: Consumer Behavior and Product Design
ISBN: 9781138812253 / Angielski / Miękka / 2015 / 312 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such... By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design ... |
cena:
189,19 zł |
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Connecting with Consumers: Marketing for New Marketplace Realities
ISBN: 9780199556519 / Angielski / Miękka / 2010 / 304 str. Termin realizacji zamówienia: ok. 30 dni roboczych. These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets.
This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book... These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological development...
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cena:
300,13 zł |
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Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors
ISBN: 9780805838763 / Angielski / Miękka / 2003 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This project offers a thorough examination of rumours and proposes strategies for organizations to use in combatting rumours that occur both internally and externally. Author Allan J. Kimmel explores the rumour phenomenon and distinguishes it as a distinct form of communication.
This project offers a thorough examination of rumours and proposes strategies for organizations to use in combatting rumours that occur both internall...
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cena:
283,82 zł |
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Psychological Foundations of Marketing: The Keys to Consumer Behavior
ISBN: 9781138219144 / Angielski / Twarda / 2018 / 466 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Revised edition of the author's Psychological foundations of marketing, 2013.
Revised edition of the author's Psychological foundations of marketing, 2013.
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cena:
709,67 zł |
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Marketing Communication: New Approaches, Technologies, and Styles
ISBN: 9780199276950 / Angielski / Miękka / 2006 / 320 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics,...
Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to ...
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cena:
285,19 zł |
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People and Products: Consumer Behavior and Product Design
ISBN: 9781138812246 / Angielski / Twarda / 2015 / 312 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such... By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design ... |
cena:
473,06 zł |
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Ethical Issues Behavioral Research
ISBN: 9781557863959 / Angielski / Miękka / 1996 / 428 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This book seeks to reflect the growing level of concern worldwide regarding the importance of ethical issues within the conduct of behavioral sciences research. Each chapter includes worldwide case studies of ethically controversial investigations which encourage students to more in-depth study.
This book seeks to reflect the growing level of concern worldwide regarding the importance of ethical issues within the conduct of behavioral sciences...
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cena:
298,54 zł |
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Psychological Foundations of Marketing: The Keys to Consumer Behavior
ISBN: 9781138219151 / Angielski / Miękka / 2018 / 466 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Revised edition of the author's Psychological foundations of marketing, 2013.
Revised edition of the author's Psychological foundations of marketing, 2013.
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cena:
210,22 zł |
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Connecting with Consumers: Marketing for New Marketplace Realities
ISBN: 9780199556502 / Angielski / Twarda / 2010 / 304 str. Termin realizacji zamówienia: ok. 30 dni roboczych. These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets.
This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book... These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological development...
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cena:
334,99 zł |
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Ethical Issues in Behavioral Research: Basic and Applied Perspectives
ISBN: 9781405134392 / Angielski / Miękka / 2007 / 428 str. Termin realizacji zamówienia: ok. 22 dni roboczych. With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research community's response to the ethical challenges that arise in the application of research approaches.
With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, ...
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cena:
320,67 zł |
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Marketing Communication: New Approaches, Technologies, and Styles
ISBN: 9780199276943 / Angielski / Twarda / 2006 / 320 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics,...
Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to ...
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cena:
474,43 zł |
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Rumors and Rumor Control : A Manager's Guide to Understanding and Combatting Rumors
ISBN: 9780805838756 / Angielski / Twarda / 2003 / 272 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumour by integrating disparate approaches from the behavioural sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumours in business contexts. With these dual goals in mind - one theoretical, the other applied - this book should be of equal interest to academics, as well as managers in a wide range of professional contexts.
This book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumour by integrating disparate ap...
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cena:
630,82 zł |
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Word of Mouth and Social Media
ISBN: 9781032929033 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
210,22 zł |
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Word of Mouth and Social Media
ISBN: 9780415743808 / Angielski / Twarda / 2014 / 176 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media. Whereas WOM has been around since as long as people have engaged in conversations, its transmission is no longer limited to face-to-face interactions over the clothesline and across backyard fences. Today, the dissemination of WOM through online channels such as Facebook, Twitter, LinkedIn, YouTube channels, blogs, and consumer forums has significantly altered...
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information ...
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cena:
457,30 zł |
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