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Sports Economics is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively new area of study. The book will also provide an ideal introduction to sports economics for economics students new to the area. Specifically designed to make economics accessible the context of sport is the focus of analysis, ensuring that this book is lively, accessible and approachable.

The full scope of the sports economy is examined, covering the three main arenas in which sport takes place - mass participation, professional sports...

This book is unique in that it offers the first truly rigorous application of economic principles to its subject. The authors analyse:
* the economic literature on sporting leagues
* the demand for professional team sports
* the players' labour market.
Amongst the topics discussed are the US system of franchising and draft picks and the chances of their being adopted elsewhere, the implications of player strikes, the onset of pay-per-view and digital television, and the relatively new notion that sport is a business like any other.

This book is unique in that it offers the first truly rigorous application of economic principles to its subject. The authors analyse:
* the economic literature on sporting leagues
* the demand for professional team sports
* the players' labour market.
Amongst the topics discussed are the US system of franchising and draft picks and the chances of their being adopted elsewhere, the implications of player strikes, the onset of pay-per-view and digital television, and the relatively new notion that sport is a business like any other.