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The book is about the inapplicability of most modern western business concepts in the developing markets. Business leadership, a by-product of western culture, is taken as a prime example to show how and why these concepts do not work in the developing markets. The main message of the book is that theories or laws deduced from experiences in a particular culture might not necessarily be applicable in other cultures with different experiences. Hence, theories should remain as theories and not to be turned into laws with universal applicability. At the end of the book, the author identifies...