wyszukanych pozycji: 3
Measuring Country Image: Theory, Method, and Effects
ISBN: 9783658154066 / Angielski / Miękka / 2016 / 147 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and...
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from nation...
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cena:
192,30 zł |
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
ISBN: 9781138281356 / Angielski / Miękka / 2018 / 320 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
197,05 zł |
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
ISBN: 9781138281349 / Angielski / Twarda / 2018 / 320 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
700,25 zł |