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Designed as an answer to the question of the inclusiveness of the popular culture, this book argues that the values of popular music, media, politics, debates over social issues, and international trade have become everyday propaganda to which everyone relates in some way. The author seeks to demonstrate that the most important distinction that can be drawn between mass cultural and popular culture is its text, i.e. its propaganda. In a popular culture, everyone creates and consumes propaganda, whereas in a mass culture, almost everyone consumes but only a few create it.

Designed as an answer to the question of the inclusiveness of the popular culture, this book argues that the values of popular music, media, politics, debates over social issues, and international trade have become everyday propaganda to which everyone relates in some way. The author seeks to demonstrate that the most important distinction that can be drawn between mass cultural and popular culture is its text, i.e. its propaganda. In a popular culture, everyone creates and consumes propaganda, whereas in a mass culture, almost everyone consumes but only a few create it.