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The Internet and the introduction of the mp3 player quietly launched a change in communication many believe more important than the World Wide Web. This disruptive change is called Podcasting, and it is the future of business media. Millions are consuming Podcast content - at the time and place of their choosing. They are in control, and they will never give it back. For businesses that embrace this technology, the result is a level of communication intimacy they could only once but dream of. Businesses who implement this new meme for media exchange will build relationships more profitable...