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This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The significance of this research involves the careful study to find the importance of CRM. This new form of marketing, practiced extensively from last two decades across the globe, focuses on CRM practices and its impacts on the companies' sales. It will help in: a) devising better strategies for the future, b) guide organization that CRM influence the choice of consumers, c) prove to be a very important tool and instrument in creating brand awareness &...

This study can be employed by the governmental organizations for the implementation of their infrastructure development to make the projects successful. It benefits the government for infrastructure development that ultimately has the positive impacts on the income, education & health of the communities with improvement in quality of life. Through the application of such factors in the projects execution, the people of Pakistan can be more benefited with respect to their social assistance & poverty reduction. Moreover, economic benefits such as increased income, employment, yield increase,...

The ever growing complexity and variability in the business environment followed by a sharp change in the technology, the organizations as well as the aggressive competition needs use all of their resources to achieve the competitive advantage in the industry and the most consistent and important source of competitive advantage is the skilled workers. The success in the business depends solely on the faithful and loyal workers and it is undesirable fact that the HR practice is an important source of the work relations. In the light of current situation the focus of this study is to use the...