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Masterarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Lovely Professional University, Punjab, Sprache: Deutsch, Abstract: Prior research has shown that customer satisfaction is the most important means for fast food restaurant. The main objectives of the study were to enhance the fast food service quality impact on overall customer satisfaction, to study purchaser behavior towards fast food places, to identify various key factors used by clients in the selection of fast food restaurants; and to analyze the particular...

Construction industry operates in very uncertain situations subject to various kinds of risks arise during the execution of a project. This research was conducted to identify key risks factors involved during execution of a project, risk categories, latest trends/ practices in risk identification techniques, risk prevention and risk reduction methods being employed by contracting companies working in Pakistan and ranking them according to their importance/ usage. This research is conducted in Pakistan and major emphasize on contracting companies engaged in construction projects of various...

The fast food industry is on an upward trend. The demand for fast food product is now growing as it is convenience which suits the lifestyle of customers. With the changing lifestyle of consumers of Lahore (Pakistan), more educated people and affluent, people tend to eating-out especially in fast food restaurants. Along with the huge promotions through media, customers has a variety choice of fast food pattern and restaurants. Therefore, local fast foods restaurants have to be sensitive to these changing trends and to be innovative and get prepare to change accordingly to avoid from losing...