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wyszukanych pozycji: 6
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Strategic Customer Management: Integrating Relationship Marketing and Crm
ISBN: 9781107649224 / Angielski / Miękka / 2013 / 542 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.
The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.
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cena:
404,66 zł |
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Handbook of Crm: Achieving Excellence in Customer Management
ISBN: 9780750664370 / Angielski / Twarda / 2005 / 458 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes... Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major ...
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cena:
306,57 zł |
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Strategic Customer Management: Integrating Relationship Marketing and Crm
ISBN: 9781107014961 / Angielski / Twarda / 2013 / 542 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.
The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.
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cena:
449,36 zł |
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Marketing Planning for Services
ISBN: 9781138152793 / Angielski / Twarda / 2016 / 376 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning....
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It...
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cena:
701,59 zł |
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Marketing Planning for Services
ISBN: 9780750630221 / Angielski / Miękka / 1996 / 384 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This text aims to answer the challenge of creating marketing plans that produce significantly improved bottom-line results. The authors highlight key misunderstandings about marketing and the nature of service and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. Key...
This text aims to answer the challenge of creating marketing plans that produce significantly improved bottom-line results. The authors highlight key ...
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cena:
322,16 zł |
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Marketing Plans for Service Businesses: A Complete Guide
ISBN: 9780750667463 / Angielski / Miękka / 2006 / 401 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key...
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled,...
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cena:
254,60 zł |
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