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Presented in 23 compact lessons, this book features an ongoing tutorial between two fictitious individuals - the old and wise teacher - a business master, and his pupil, Steve Gardner - a young and ambitious manager. They examine a variety of business models, comparing their efficacy.

This text examines the profit-strategy approaches of ten of the world's most influential business personalities, including Microsoft's Bill Gates, Andrew Grove, of Intel, and the late Roberto Goizueta, of Coca-Cola. Where is the profit zone today? Where will it be tomorrow? How do you get there before your competitors do? This book seeks to answer these questions.