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"Rome's genial new book . . . brings to life another era." --Nicholas Lemann, The New Yorker

The first Earth Day is the most famous little-known event in modern American history. Because we still pay ritual homage to the planet every April 22, everyone knows something about Earth Day. Some people may also know that Earth Day 1970 made the environmental movement a major force in American political life. But no one has told the whole story before.
The story of the first Earth Day is inspiring: it had a power, a freshness, and a seriousness...

At a time when the human impact on the environment is more devastating than ever, business initiatives frame the quest to "green" capitalism as the key to humanity's long-term survival. Indeed, even before the rise of the environmental movement in the 1970s, businesses sometimes had reasons to protect parts of nature, limit their production of wastes, and support broader environmental reforms. In the last thirty years, especially, many businesses have worked hard to reduce their direct and indirect environmental footprint. But are these efforts exceptional, or can capitalism truly be...