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Promoting sustainable behavior is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behavior campaign that works. There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing what really works and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behavior initiative -- in households, when...

This book describes a fresh approach to climate change communication: five core principles for public engagement that can propel climate change discourse out of the margins and into the mainstream. The question of how to communicate about climate change, and build public engagement in high-consuming, carbon-intensive Western nations, has occupied researchers, practitioners, and campaigners for more than two decades. During this time, limited progress has been made. Socially and culturally, climate change remains the preserve of a committed but narrow band of activists. Public engagement is...

Behaviour Change for Sustainability is a compilation of three bestselling DoShorts that gathers together, in one place, a variety of effective tools and techniques for encouraging a lasting shift to sustainable behaviors in business and society.

Promoting Sustainable Behaviour offers the definitive guide to building a sustainable behavior campaign that works. By summarizing "what really works" and pulling out the most important messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behavior...