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wyszukanych pozycji: 6
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Destination Marketing and Management: Theories and Applications
ISBN: 9781845937621 / Angielski / Twarda / 2011 / 380 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination...
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. ...
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cena:
599,84 zł |
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International Dictionary of Hospitality Management
ISBN: 9781138432802 / Angielski / Twarda / 2017 Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
935,46 zł |
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International Encyclopedia of Hospitality Management
ISBN: 9781856177146 / Angielski / Twarda / 2010 / 738 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. This new edition updates and significantly revises 25% of the entries and has an additional 20 new entries. New online material makes it the most up-to-date and accessible Hospitality Management encyclopedia on the market. It covers all of the relevant issues in the field of hospitality management from both a sectoral level: Lodging, Restaurants/Food service, Time-share, Clubs and Events as well as a functional one: Accounting & Finance,...
The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality in...
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cena:
1559,09 zł |
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Tourism, Security and Safety
ISBN: 9780750678988 / Angielski / Twarda / 2005 / 376 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The topic of safety and security in the tourism industry is of vital importance globally. In recent years, and mainly after the 9/11 event, both academics and practitioners have started to look into crisis management issues seeking workable solutions in order to mitigate the negative impacts of safety and security incidences on the tourism industry and affected destinations.
Tourism, Safety and Security: a multi dimensional analysis brings together the writings of international leading academics and practitioners in this field to discuss prevention measures and crisis management... The topic of safety and security in the tourism industry is of vital importance globally. In recent years, and mainly after the 9/11 event, both acade...
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cena:
935,46 zł |
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Consumer Behavior in Travel and Tourism
ISBN: 9780789006110 / Angielski / Miękka / 2000 / 556 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of...
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, pro...
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cena:
280,58 zł |
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Consumer Behavior in Travel and Tourism
ISBN: 9780789006103 / Angielski / Twarda / 1999 / 530 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Offers insight on trends and findings from the international hospitality business arena. Contains sections on destination selection and product choice, expectations and satisfaction, research methods in tourist behavior, and tourist behavior. Pedagogical features include objectives, key concepts, and review questions. Pizam is professor of tourism
Offers insight on trends and findings from the international hospitality business arena. Contains sections on destination selection and product choice...
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cena:
805,53 zł |
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