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Small and medium-sized businesses hoping to enter the international business realm have multiple internal and external challenges to overcome before they can expand. Such challenges can include technological developments, market conditions, and reduction in global trade barriers, though these factors are continuously changing. Determining the correct course of action can be difficult depending on the goals of the company. Trends and Issues in International Planning for Businesses is an essential reference source that focuses on key external and internal factors that enable or disable the...

Small and medium-sized businesses hoping to enter the international business realm have multiple internal and external challenges to overcome before they can expand. Such challenges can include technological developments, market conditions, and reduction in global trade barriers, though these factors are continuously changing. Determining the correct course of action can be difficult depending on the goals of the company. Trends and Issues in International Planning for Businesses is an essential reference source that focuses on key external and internal factors that enable or disable the...