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Pop culture and media are the two sides of the same coin which play a vital role in shaping the culture of our contemporary time in the era of artificial intelligence and metaverse. This book is an edited anthology of critical essays with a panoramic view of how different motifs of media and Pop culture such as: gender, social media, health, youth, fashion, body, violence, food and politics are tied to media, which thereby catalyze the construction of popular culture and our mind set as well. The articles included in the collection investigate numerous forms of media as digital platforms,...

Time in our world has travelled a lot from 'what' to 'so what' and now it is leading toward 'empathy crisis' where we lack to see the things from someone else's perspective. Thoughtful dramatists after the second world war, were less interested in the plight of soldiers but in throwing a search light on collapsed human values, human relationships and moral and social problems and fractured line of disillusioned reality. The second world war was undoubtedly, the consequences of Hitler's rising in power and his insatiable hunger for more power.Depression,exertion and frustration were the new...