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When Ronald Reagan introduced the Strategic Defense Initiative (SDI) in 1983, he boldly challenged the long-accepted nuclear doctrine of mutual assured destruction. He argued that the development of this costly and complex missile defense system, popularly known as Star Wars, was the only viable and real alternative to the ongoing proliferation of nuclear weapons. While Reagan's vision unwittingly accelerated the end of the Cold War, SDI soon became a program shrouded in controversy. Costs soared and researchers struggled to develop the essential and successful technologies, although the...

Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues.

Called the -father of framing- by The New York Times, Lakoff explains how framing is about ideas--ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.

The ALL NEW Don't Think of an Elephant...

In this updated edition of Lakoff and Johnson's influential book, the...

This volume provides a map of this complex and rapidly transforming terrain. The editors focus on how experts, public officials, and health practitioners work to define what...

One of the world 's best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly unconscious, metaphorical, emotion-laden, and tied to empathy-and there are biological explanations behind our moral and...

Since September 11, 2001, the Bush administration has relentlessly invoked the word "freedom." Al-Qaeda attacked us because "they hate our freedom." The U.S. can strike preemptively because "freedom is on the march." Social security should be privatized in order to protect individual freedoms. The 2005 presidential inaugural speech was a kind of crescendo: the words "freedom," "free," and "liberty," were used forty-nine times in President Bush's twenty-minute speech.

In Whose Freedom?, Lakoff surveys the political landscape and offers an essential map of the Republican battle...

Lakoff reveals...