Consumer Sales Promotions : A Decision-making Approach

ISBN-13: 9783659978401 / Angielski / Miękka / 2016 / 72 str.

Surajit Ghosh Dastidar

Opis

The book focuses on the various decision-making aspects of consumer sales promotion campaigns and provides a guideline to marketers towards more effective promotion campaigns. The book uses various consumer behavior aspects to explain why and how consumers may respond to various sales promotion interventions. The book is expected to prove very useful for practicing marketers,research scholars, management students and marketing faculties globally.

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O autorze

Dr. Surajit Ghosh Dastidar is Associate Professor in Marketing and Academic Coordinator at EIILM, Kolkata, India. He is Doctorate from IIT - Kharagpur. He has long industrial and teaching experience and has many top international publications and is the reviewer of multiple journals. He has received NDF from AICTE and Achiever Award from CMO ASIA.