ISBN-13: 9780761928034 / Angielski / Twarda / 2004 / 352 str.
ISBN-13: 9780761928034 / Angielski / Twarda / 2004 / 352 str.
The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.