Willmott, Michael

Michael Willmott is co-founder of the Future Foundation, a consumer think-tank that advises organisations on emerging customer needs. He has 25 years experience as a researcher, analyst and forecaster and is a regular writer, presenter and media commentator on social, economic, political and technological change and its implications for business, government and society. His book "Citizen Brands," recently published by John Wiley and Sons, deals with the dynamics of the relationship between companies and society and the implications for branding.

William Nelson is Analysis Manager for "n"Vi...