Sarstedt, Marko

Dr. Marko Sastedt is Professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and Visiting Professor to the Faculty of Business and Law at the University of Newcastle (Australia). He has previously been an Assistant Professor of Quantitative Methods in Marketing and Management at the Ludwig-Maximilians-University Munich (Germany). His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve marketing decision-making. His research has been published in Journal of the Academy...