Louis E. V. Nevaer is a director at International Credit Monitor where he is responsible for developing strategies for businesses operating in the NAFTA marketplace. An authority on NAFTA and the Hispanic consumer market, he has authored nine other books including The Rise of the Hispanic Market in the United States (2003), New Business Opportunities in Mexico (1996), and Strategies for Business in Mexico (1995). His clients have included the Agency for International Development in Washington, the Government of Mexico, Fortune 100 companies in the United States and a consortium of Latin Americ...